Small History of BWP:

Brands with purpose started in 2024. This was after the founder observed that a lot of businesses and individuals have great potential but they barely scratch the surface. Fueled by her passion to see people and businesses thrive, grow and reach their highest potential, the brand started empowering businesses and individuals on brand strategy; the machine that influences audiences to choose your business over your competitors.

What we've been able to achieve so far:

• In 2024 we were able to work with over 20 brands in helping them understand brand strategy; the machine that influences audiences to choose their businesses over their competitors.
• We helped them craft their brand stories, learn how to make connections with their audience through verbal and non-verbal communication.
• We helped them align; bringing together all the different elements that work together to make up the brand that people eventually see and one that they would choose.

Why do we exist?

We exist to build and develop brands that change the world.

Our Ideology:

We believe that brands that stand for a cause and that serve a purpose are the ones that are able to stand the test of time, weather harsh economic times and last for generations to come.

Our Goal:

Our goal is to help you clarify your cause/ purpose and help you come up with strategies that will help you achieve this mission/ assignment. We guide you on how best to position your brand to get a YES from your customers, clients, partners, funders etc.

Who do we work with?

Brands that are at idea stage and at growth stage. For a brand that is yet to start, we are like a midwife who helps you birth your idea and strategically build it into a long-term sustainable brand. For existing businesses/brands we help you align and realign for greater impact and reach through the right positioning, building brand equity and strategic brand management.

Our brand promise - We help you:

• Build a brand of purpose and influence.
• Build a brand that touches/ changes people's lives.
• Stand out in a crowded market.
• Shine like stars in the sky.
• Reach your highest potential.

Our message to our clients:

Branding is not just about how the brand looks. That is just the tip of the iceberg. Below the surface is a machine of elements all working together to make up the brand that you see. It's a tool to make connections with the audience. It's about understanding who the audience is and then building a brand and an ecosystem around that to make the business appeal to a bigger group of people.

What we're looking forward to/ What we're planning. What you can expect from us/ what we do:

• We're looking forward to helping businesses streamline and realign for greater impact and greater growth through learning how to build a brand.
• We're looking forward to bringing together entrepreneurs, innovators and founders to talk about impact and how to be change makers all while supporting them to build strong sustainable brands.
• We're looking forward to running campaigns that celebrate brands doing exemplary work for the people they serve.
• We will have bootcamps and cohort-based trainings that help you build the best brand possible.
• We will have personal branding trainings that will help to position you as a thought leader in your industry and build a personal brand of purpose and influence.